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The services asked for most often are reviews of current marketing practices and providing actionable recommendations for improvement. Other services that are requested include strategic consulting, business plan development and training staff on industry "best practices." The most common areas we are asked to address are marketing challenges, taking a business to the next level, exit strategies and increasing profitability. The most common place to start is with a review of your current practices. Geoff excels at developing an understanding of your consumer and combining that knowledge with return on investment analytics. For catalog companies, many clients choose to outsource the entire responsibility for circulation to LENSER. We have over 60 clients who trust us to be accountable for this mission-critical work. In these cases, a marketing manager from the San Rafael office is assigned to manage the day-to-day work. Geoff is the account manager and provides general consulting services. See www.lenser.com for details. |
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